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Thursday, 31 July 2014

Project Pedicure

The Laser Beatique and the The Society For Animals In Distress (SAID)  partnered to launch the unique campaign “Project Pedicure” in 2013 with great success. Now, a year later The Laser Beautique and SAID are excited to be running the campaign again and hope to grow the campaign year on year.

The project aims to provide the working equine and their owners in the Tembisa area with access to improved productivity and well-being.SAID works in 8 townships north and north-east of Johannesburg. Within Tembisa, by far the largest township they operate in, SAID services approximately 180 equine through The Coal-Yard Project which was established in 2004 providing education, professional veterinary care and expertise in ensuring healthy animals and responsible ownership.

The Society for Animals In Distress (SAID) approached The Laser Beautique with a proposal specifically designed with their business in mind called “Project Pedicure”. Owner of The Laser Beautique, Tzvia Hermann, felt that the synergy and objective of the campaign was well suited to her business and decided that it was their opportunity to pay it back, by providing support to an underprivileged community whilst benefiting the horses that enable their owners to secure a living by providing coal to the community.
The Laser Beautique, along with the support of their customers, has committed to shoeing 50 horses in the Tembisa coal yards increasing the number of horses shoed from last year!

A change from the coal yards of Tembisa sees this year’s Project Pedicure hosted at SAID’s farm in Midrand. The reason being was to show case the behind the scenes work with the animals, at the SAID farm that goes on for the Tembisa community. The SAID farm is currently undergoing construction of two new buildings, a new equine hospital which SAID has not had before, and an admin office to streamline the work done by SAID with everyone centralised in the new office building. Previously SAID only had a small treatment facilitythat served them well and admin staff were split between buildings, this is a very exciting time for SAID who has had its doors open since 1958! 

On the 28th of July the first horse received her Pedi and new shoes and had human company to mingle with during her treatment. Special guests Leigh-Ann Mol, current Miss Earth South Africa 2013 Ashanti Mbanga, Miss Earth 2014 Finalist Michillay Brownand Blom (the horse) were side by side having their feet pampered by the professionals. The Laser Beautique therapistsand SAID equine team andfarrier worked side by side to ensure pampered, happy feet for all their clients.

Photo by Michelle Wastie
Also invited to partake in the fun of Project Pedicure and receive pedicures were bloggers Chicara (Lipgloss Kisses), Cassisdy (The Glam Green Girll), Sasha (Porcelain Rouge) and Fawn (Deer Delights). 

Me, Cass and Chicara
Adding to the festivities, guests were given baskets filled with apples and carrots to further treat and feed the horses and donkeys on SAID’s farm that day. 

Sasha nervously feeding a horse

Photo by Michelle Wastie
“We hope to assist SAID in providing not only funds for their project but to create awareness amongst the public of the fantastic work that they do for these communities and the domestic animals that live in them.” - Tzvia Hermann, owner of The Laser Beautique.

To support the cause contact The Laser Beautique to book your next Pedi or Mani:

Bedford Centre:  T: 011 615 3358 E:bedfordview@thelaserbeautique.co.za
Genesis on Fairmont Shopping Centre: T: 011 485 5793 E: fairmount@thelaserbeautique.co.za
Irene Village Mall:  T: 012 662 1174, E: irene@thelaserbeautique.co.za
L'Corro Shopping Centre: T:011 476 5636 E:northcliff@thelaserbeautique.co.za
Morningside Shopping Centre: T: 011 783 7851 E:morningside@thelaserbeautique.co.za
The Zone Rosebank: T:011 447 7812 E:rosebank@thelaserbeautique.co.za
Woodlands Boulevard: T: 012 997 1185C E:woodlands@thelaserbeautique.co.za

The Laser Beautique has built a reputation of being the number one clinic in South Africa that offers the latest in non-invasive beauty and aesthetic treatments. From state of the art pain-free laser hair removal, to pain-free laser lipolysis, laser face lifting, laser skin tightening, laser skin rejuvenation as well as two of their newest laser treatments, Near Infrared for muscular or sport Injury as well as Radio Frequency for Hyperhidrosis (Excessive sweating). 

Non-Laser procedures available at The Laser Beautique include Body Contouring Wraps, Cosmeceutical Facials, Medical Grade Facial and Body Peels, Specialised Massage. To complete your beauty regime they also offer long lasting Manicures, Pedicures, Safe Sunless Tanning, Permanent Make-Up and Eyebrow Design.

Established in 1958, The Society for Animals in Distress (SAID), formerly The Bantu Animal Welfare Society, recognised a critical need for primary health and professional veterinary care for animals in the townships of Johannesburg. Fifty-five years later, our Mission Statement remains the same: protecting domestic animals, healing their sickness, fighting ignorance and empowering others to do the same.
Our organisation works in 8 townships north and north-east of Johannesburg. Within Tembisa, by far the largest township we operate in, we service approximately 180 equine through The Coal-Yard Project which was established in 2004 providing education, veterinary care, guidance and expertise in ensuring healthy animals and responsible ownership.

While focused on these aspects, the project works towards skills development for small business owners who own and use equine (donkeys, horses and cattle) to transport coal, people and waste.
Each winter, SAID shoes the horses on the programme and from April through to August we target 40 to 50 equine a month.

As a non-profit organisation, SAID depends solely on the generosity of the public and corporate businesses for sponsorships and donations safeguarding funds are available for over 100 000 treatments per year, educating 15 000 children from 70 schools in the areas we service, running 8 mobile units in seven townships north and north-east of Johannesburg, running our coal-yard project and maintaining all other aspects of operational, administrative and operational work.

Photo by Michelle Wastie

Contact: Carmen Douglas-Kilfoil at SAID on 078 458 9143 or 011 466 0261
Email: aid@animalsindistress.org.za 

Release by Theresa Lane  from Linc PR


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